JUNA's Blog

Setting trends: London Affordable Art Fair

Posted on by juna

JUNA was proud to be associated with a big London success-story when we sampled and sold our drinks at the 2012 Affordable Art Fair (AAF) at Battersea from 15-18 March. What’s so special about AAF?

The AAF in Battersea hosts an emerging artists’ showcase, providing a valuable platform for recent graduates to gain exposure to a wider audience, and a chance for visitors to see fresh and exciting work being produced by emerging artists today. The showcase is also a great opportunity to snap up a work by a potential star of the future!

As a start-up JUNA felt being in the right place at the right time, experiencing a sense of real solidarity with the young artists embarking on their careers and showcasing their new creations. Enjoying the first wave of spring weather of the year, artists and art lovers sipped their guanábana and mora drinks, basking in the sun and gazing out onto the River Thames…

The AAF’s formula is relatively simple: a relaxed, unstuffy environment and lots of good quality contemporary art. The price ceiling of £4,000 and the compulsory labelling of all artwork ensures visitors know what they can and can’t afford, and the huge array of paintings, sculpture, photography and prints means there is something to suit every taste.

When Will Ramsay founded the fair in 1999 his aim was to make contemporary art accessible to everyone, and to show you don’t need to be an art expert or a millionaire to enjoy and buy art. Ten years on The Affordable Art Fair is the leading showcase in the UK for contemporary art under £4,000 having welcomed over 430,000 visitors who have bought £73 million of art.

In 1999, Ramsay launched the first Affordable Art Fair in Battersea Park, son followed by separate fairs in Bristol. Today, AAF has also become something of a global phenomenon with fairs taking place in Amsterdam, Paris, Brussels, New York and Singapore, while affiliate events include Sydney and Melbourne. Globally, over 1 million people have visited an Affordable Art Fair, buying over £123 million of art.
This year AAF has been selected as one of the UK’s coolest brands by an independent council and more than 2,500 members of the British public, entering the CoolBrands book.

Watch Founder Will Ramsey talk about AAF:

Affordable Art Fair
Battersea Evolution
Battersea Park
London SW11 4NJ
www.affordableartfair.com
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One Response to Setting trends: London Affordable Art Fair

  1. Nihat says at %A %B %e%q, %Y at %I:%M %p

    As an exibitor at the Affordable Art Fair in Hampstead and a sesaoned art fair veteran, I would like to say that this venue was really well organised it was airy, there were many facilities for coffee breaks and particularly imaginative stopovers for children of all ages. My stand happened to be near the Cass Art corner, so I could watch the various activities really creative and I can honestly say that the children thoroughly enjoyed it.The lighting of the stands was also good and although expensive similar to other fairs, at least this was included in the price. There were enormous number of visitors and although this did not reflect in the volume of business, by next year there will be even more people to attend the word will get round.The Hampstead AAF was far better quality than the ones held at Battersea. The organisers were right in targeting for a most discerning audience.Agi KatzBoundary Gallery

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